Charlie Hales Joins Tranzformd to Lead Business Transformation

We're excited to welcome Charlie Hales as our new Director of Consulting at Tranzformd and The Transformation Group.

Charlie is passionate about helping businesses navigate change, keeping them competitive and resilient. She specialises in turning technical talk into strategic value, delivering initiatives across technology, cyber, and business alignment.

With a human-centred approach and a track record of driving growth across industries, Charlie has been instrumental in the success of many businesses. We're thrilled to have her on board!

Meet the team: Getting to know Charlie Hales

Can you share a bit about your career journey and what led you to this role?

I've worked in Technology all my life, with my latest role setting up a new company here in Sydney. I've partnered with clients developing Tech and Cyber strategies for years, all the way from strategy through to implementations, and when I came across this role it seemed a perfect new challenge for me. After meeting the team, the icing on the cake seems to be the culture and how amazing everyone is!

Tell us about a career achievement that you’re most proud of

Setting up a new team and successful business here in Australia. Getting the team right can be a challenge but when you have them, they will move mountains for you and your clients.

Tell us one simple thing about Cyber Security that most clients wouldn’t know?

AI is both a threat and an opportunity! Technology moves forward at such a fast pace now, so this can be used for competitive advantage. Cyber is no longer just an overhead but should be part of your growth strategy. Your customers will expect it, so it’s a value creator as well as protection for your business.

What’s the best leadership lesson that you’ve learnt so far?

You treat everyone differently. That probably sounds strange, but we are all different and getting to know people and playing to their strengths unlocks new potential. Get everyone involved for the best outcomes.

What excites you the most about joining Tranzformd?

There are two things, the exciting new challenge and the people. I've met quite a few people already and everyone seems amazing!

Keep up to date with Charlie’s latest news and updates here: https://www.linkedin.com/in/charliehales/